Life Fitness – Fitness Brand to Be Reckoned With Fitness

The global fitness industry is greatly indebted to a man who invented the Lifecycle exercise bike, the legendary equipment that foretells the story of today’s fitness consciousness around the world. It was Dr. Keene P. Dimick who designed the Lifecycle exercise bike in early sixties for own fitness purpose. He sold the right of his bike to Ray Wilson and Augie Nieto who modified the design of the original bike, commercialized it and founded the Lifecycle, Inc. Many other fitness equipment and fitness concept sweep the then American society and increasing popularity propels many fitness industries come into existence. In the eighties Bally Manufacturing purchased Lifecycle, Inc. and renamed it as Life Fitness, Inc.

That was the entry of a lion king of fitness in the industry who later conquered the market with Life Fitness Rower and StairClimber in late eighties. In early nineties they introduced FlexDeck® technique employed Life Fitness Treadmills. The next product, Total Body Cross Trainer became best seller of the market. New cardio training equipment with improved technology gain popularity among trainers and users. With the increasing fitness consciousness around the world Life Fitness Academy for supporting and advancing fitness training is established. The ever growing membership numbers of the academy tell the success story of Life Fitness in the industry.

A sincere effort and continuous research and development in the field of social and commercial health and fitness have empowered the Life Fitness to gain popularity all over the world. The head offices located in Illinois, North America and several other countries of Europe, today they have distributors and dealers in more than 120 countries, 12 international manufacturing unit and branches employing 1700 or more people and innumerable satisfied customers and members of their products and service.

The Life Fitness, Inc. sells their fitness equipment and accessories under several brand names. Apart from products, Life Fitness daunts its competitors for the extensive pre and post-sell services, and other commercial services such as health clubs, community gyms, and providing expert fitness trainers in various premium clubs, schools etc. across the country.

The ‘life Fitness’ brand is a highly trusted name among exercisers, athletes, personal and commercial fitness trainers for more than thirty years. All the commercial cardio training equipment and strength product line equipment fall in this category. The home product lines for cardiovascular and strength, i.e. all the consumer class products are also included in this brand. The Life Fitness brand products of Cardio line include treadmills, Elliptical Cross Trainer, the famous Lifecycle Exercise Bike, StairClimbers and Summit Trainers. The strength product line has the Cable Motion, Signature Series, Circuit Series, Pro2 Series, Fit Series, Core series etc. for commercial purpose and Home Gyms for personal use.

Hammer Strength® is the first preferred brand of Building Champions for advanced tech strength training equipment. The products are named for hi-tech biomechanics, hard core performance and longest durability. Plate-Loaded equipment, MTS i.e. Motion Technology SelectorizedTM equipment, Training Vests, Benches and Racks, and Heavy Duty Racks is the Hammer Strength® brand products.

Old or used Exercise Bikes and Treadmills are refurbished through 20+ point check process, repainted, damaged or old parts replaced with new Life Fitness parts and sold as CPO products at most affordable prices for those who fancy of fitness but have scanty budget. Other accessory fitness products include gym kits for men and women, caps, workout bags, posters etc. Life Fitness offers a complete range of all types of products related to fitness.